Pittsburgh City Council

The North Shore may have a lot of new signs.

Written by Amy Whipple

If you’re looking for a sign for what to do on the North Shore, you may soon see a plethora of them.

Council voted to move forward with legislation to create the North Shore Entertainment District at its Jan. 21 committee meeting. The new district includes Acrisure Stadium, PNC Park, Stage AE, Rivers Casino, Kamin Science Center and the Andy Warhol Museum.

According to the legislation that was first introduced in Sept. 2024, the district’s attractions collectively host more than 20 million visitors every year. 

The sole purpose for creating the district is to allow for types of signs that are not otherwise permitted in the city such as large screens to broadcast sporting events and signs along the sidewalks where patrons can take photos of themselves and their friends.

According to the bill’s sponsor, Council Member Bobby Wilson of Spring Hill, the effort began as a way to create revenue for nonprofit museums such as the Warhol. Wilson said the bill allows for venues in the district to promote each other. For instance, a sign at Acrisure could point visitors to local venues for post-game events.

The change comes with a host of regulations including prohibiting product advertisements and large billboards that can be seen from the highway. According to Wilson, current restrictions on signs across the rest of the city will remain unchanged.

A final vote is expected Jan. 27.

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